Controversial music star, Azeez Adeshina Fashola, fondly called Naira Marley has taken to his Instagram stories to advise Nigerian artists to stop buying YouTube views
He wrote, “Stop buying YouTube views, we can tell by the likes…”
This has been endemic across global music for a time. It got so rife that YouTube had to introduce TrueView, a way to promote your video as ads to combat the problem of view purchases.
Recall that in 2017, legendary Nigerian culture journalist, Osagie Alonge did a Facts Only episode on it; ‘Why Are Nigerian Artistes Buying YouTube Views?’