Popular Nigerian music video director, TG Omori, has opened up about the financial realities behind his rise to fame.
Despite his reputation as one of the most in-demand directors in the country, Omori revealed that “he only started making profits from shooting music videos in 2023.”
He made this known during a conversation with fans on X.
One curious fan had asked, “How do you know how much the entire production would cost and still properly infuse your own profit so as not to undercharge or overcharge?”
In response, Omori didn’t hold back. “I only started making profits in 2023. Every time I’m losing money from pick up shoots or something! Budget is never enough, in fact I was in bad production debt for 5years. Just had to live with it, I was paying up and taking more to cover up. I was only able to pay it off through money my brand and personality was fetching me. It’s a though life for creatives. Hug a creative beside you today.”
He also revealed that for five years, he was stuck in a cycle of production debts borrowing more just to stay afloat.
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According to him, it was only his growing brand and public image that pulled him out of that financial trap.
This revelation comes months after music star Davido shared in an interview with Beats FM Lagos that he paid Omori a staggering N100 million for the video of his hit single, Jowo.
Omori later confirmed the payment on social media, giving fans a peek into just how valuable his work had become.
Behind the glossy visuals and million-naira budgets was a man quietly battling to stay in the game.